The amazing creative team at Ogilvy Chicago developed a vibrant new brand for The National Children’s Museum in DC and we were thrilled when they asked us to bring it to life in motion. One of the elements they graphically represented was a tube shape. This shape represented an actual design element at the museum, so it worked extremely well as a branded element.

The museum is known for expanding curious minds and opening children to unexpected possibilities, and it is just that notion that we used for inspiration.

We used their graphic tube element and decided to allow objects to go in but come out transformed in unexpected ways. Some went in flat and came out 3d. Some elements went in one shape and came out another. Really the possibilities are endless for what we can do to transform objects through this magical tube.  We look forward to making many more of these animations for the National Children’s Museum to use to continue to inspire creative thinking!