Ogilvy teamed up with Sarofsky for CFA Institute’s latest global campaign. Honoring the simplicity of CFA’s branding, Paul Wearings illustrations and the scripts, we knew that our success would be hinged on our restraint. The goal was to do let the branding and the messages sing. The way we achieved this, was to make sure that the logo was intrinsic in telling the story in each spot. Scroll through to view select spots.