Live Action Production
There are times when filming is the only way to impart that very special something into a piece. Oftentimes it’s humanity. Unless you see a person actually doing, going, achieving, experiencing, or emoting, it can be hard for the audience to “get the feels.”
Our speciality of being a “one stop shop” means not only that we do the live action production, but we oversee and usher the project through all of the disciplines, ensuring that nothing is missed along the way. Our directors are engaged throughout the entire production process, ensuring that all of the nuances and details of a project are addressed as promised. We are always on the look out for how to elevate a job at all times. There is no moment where we say, “Oh that’s their problem to figure out.” We are creative, resourceful and proactive.
Live action covers a wide gamut of styles, genres and expertise: From shooting on location to on set…from working with actors to working with props…from filming assets (such as people on green,) to building out full sets…from filming stop motion miniatures to creating large scale props from a comedy gag. We can be thoughtful and resourceful about how best to produce your job, not just how to capture the visuals, but to also come up with a post plan that ensures success.
Direction
Remote Production
Stage Filming
On Location
Experimental Filming
High Speed Filming
Stock Footage Curation
Line Producing
Bidding
We also do
VFX and Finishing
Visual Effects (VFX) is a broad term used to describe the process of merging live action footage with computer generated imagery together into a single, cohesive image. It is a merging point where art and science become equally important in creating an image that is wholly fabricated and totally believable to the human brain.
The category also covers a wide array of our creative partner’s needs. Visual effects can encompass removing a logo from a shirt, or a blemish from an actor’s body, to fully integrating a character into a live action scene. It can also mean the reverse: Taking characters and creating a world around them that did not previously exist.
Color
Chicago based Nolo Digital Film specializes in high end color grading for commercials, music videos, feature and documentary films. Colorists Mike Matusek and Elliot Rudmann bring a combined 40 years of expert artistry to the craft of color correction.
Branded Funded Entertainment and Conceptualization
When a brand is looking to create content outside the traditional commercial space, this is called brand funded entertainment. We regularly help brands and organizations conceptualize work around achieving specific goals and to capture a specific audience’s attention. We can not only conceptualize the project, but we execute it and help organize distribution and PR efforts. At the end of the day we will grow brand recognition, sales and its status in the community.
Educational
We have always considered ourselves a teaching studio, looking to find young talent that we can develop internally so that we can instill good work habits in a truly collaborative, supportive environment. So it was natural for us to come up with ways to engage both our clients and the larger design community in that way.
It was from this ethos that Sarofsky Labs was born. A weekend workshop series that invites members of the design community to the studio to do a personal project under the guidance of our key team, Sarofsky Labs has become a great laboratory for new talent. Also, as we have been delivering more work as kits, it’s been important to include training along with them, sharing information with our clients so they can maintain the work we created on their behalf.