Friend, brilliant writer, and Jeep Renegade driver Eddie Snyder immediately got what we were after for this spot and penned the cleverness that holds it together. With a clapping, bouncing, soundtrack, the Renegade pops and turns, in a photo-real-looking fantasy we built entirely with computer graphics, letting color, pattern, and design tell the message.

Opening with a “Don’t” to black and white conventions, and a “Do” to brilliant colors like blue, tangerine, red, & shocking yellow, we shift the car from solids to a shower of dots.

Colors splash over the car, evolving with every turn to a wilder fantasy canvas: Red and white Jurassic T-Rexes, patterned with Nordic poinsettias, come first, followed by a tattoo artist’s dreamscape of daggered hearts, skulls, and cobras. With a flash-nod to Renegade’s off-road capabilities, we cover the car with a topographic map, all-mountain curves, river bends, and place names. Then? We move from Jagger-esque hot lips to geometric tree forms and camouflage. There’s a red-and-black plaid-scape, green raindrops, galactic space dust, and graffiti. All builds to a big finish with the car in eye-popping pink-purple-blue tie-dye.