Electrik Silver opens with a spinning plasma ball flashing filaments of light as it morphs into the bottle shape. Crackling blue and white energy arcs highlight the bottle’s edges before resolving into a melt of typographic messaging to “Turn Tonight Electrik.” For Electrik Blue, pink and blue bolts zap the bottle logo, illuminating the glass and sending voltage shimmering through the liquid–again resolving with the typographic invitation to an Electrik night.

All of this visual extravagance was created entirely “in the box”. Viewing the lighting and camera movement, most people think the product was shot in real life, with the lightning effects added in post. That’s ultimately how we want any CG product to feel: REAL!

We used a combination of Houdini, Maya, and Cinema 4D to create both spots, finishing in After Effects.

With hero bottles and camera movements created in Maya, the footage was imported into Houdini to generate the energetic forces occurring inside and outside the bottles. The final composite was done in Nuke.