We were tasked by the team at Verizon to create a variety of pieces that center around the new technology they are rolling out.

In addition to creating a set of dynamic commercials, we were also asked to make supplemental content, like how-to videos, to make sure their customers know the new benefits and how to use them.

We built all the devices from scratch in CG; modeled, textured, lit, animated and rendered them all internally. We then edited, designed and animated the typography in all the pieces.

As you will see from the few samples shown here, it was a precise assignment that required a remarkable attention to detail… Not only on the creative side but also on the producer side. Asset management and communication with the client about content approvals was specifically challenging… But our pipeline for our feature VFX work supported that process better than our traditional commercial pipeline.