When the team at mcarrybowen asked if we were interested in turning Olympic athletes and United employees into superheroes we were like “where do we sign up?!”

After a lengthy exploration we landed on a painterly look, reminiscent of the concept art you see lining the walls of the production design department at Marvel Studios. We were thrilled that this is the direction it took, because it is synonymous with both the comic book genre and the superhero film making process.

We are responsible for the frozen, painterly moments in this spot, but we encourage you to look through the credits below because a lot of seriously talented people also worked on this terrific campaign.