The two things you need to know are that Stoneville makes incredibly high yielding cottonseeds for very specific climates and that the farmers that use them are salt of the earth people, likely farming land that was passed down through multiple generations.

To communicate all of that, we had to do some crafty work. We used a double exposure look to layer up the narrative of the story. We also used two color temperatures to delineate past and present. And we did some VFX trickery to take people through a spot with no actual cuts.