Sarofsky and Match MG teamed up to create a series of spots for the latest Healthy Choice “Power Bowls.”

Driven by the ingredients we created a dynamic, somewhat psychedelic, spot that takes us on a journey through the world of Cravebowl.

Using a kaleidoscope effect we crafted moments where we subverted expectations and revealed unexpected–moments. We made simple 2D patterns act as deep windows into space and made simple push-ins transform into surprising transitions.

Scroll through to see our multiple spots.