Sarofsky

Doctor Strange Image x Captain America: Civil War Image x Sarofsky 2016 Montage Image x Sarofsky 2015 Branding Montage Image x Captain America: Civil War - VFX Image x Animal Kingdom Image x Ant-Man Image x CenturyLink - "Endless Couch" Image x CenturyLink - "How Tos" Image x CenturyLink - Preroll Image x NEW CapitalOne GM BuyPower Card Image x Absolut Electrik Image x OFFF Mexico 2015 Image x CapitalOne GM BuyPower Card Image x Guardians of the Galaxy Image x Wrigley 5 Gum Image x Budweiser Image x mike's hard lemonade Image x The Road to Berlin Image x Captain America: The Winter Soldier Image x Marry Me Image x Community Image x Vixen Vodka Image x The Divide Image x Matador Image x Michelob Image x Capital One Venture Image x Tic Tac Image x Girl Rising Image x Verizon FIOS - Claims Image x Brooklyn Nine-Nine Image x Smirnoff Image x Michelob Ultra Image x Shameless Image x Verizon Whole Home Ecosystem Image x The Killing Image x The Nate Berkus Show Image x CenturyLink - Horizons Image x The Playboy Club Image x Men at Work Image x Animal Practice Image x AMC: War Heroes Weekend Image x Motorola Image x GM - Capital One Card Image x Whitney Image x CenturyLink - "Yep" Image x Happy Endings Image x Necessary Roughness Image x Superman/Batman: Public Enemies Image x Batman: Under the Red Hood Image x Louisiana Tourism Image x CenturyLink - We're Ready Image x Rotary International  Image x Verizon Perks Image x Coke iPhone App Image x Turner Pest Control Image x General Motors Image x

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Doctor Strange

We are absolutely thrilled to announce our latest collaboration with Marvel Studios and Director Scott Derrickson... The main-on-end titles for Doctor Strange!

After meeting with the Marvel team to get some information and inspiration, we dove headfirst into our work... We created a set of internal explorations for the piece, but one dazzling solution was unanimously approved. Connecting to the film’s core symbolism and rich, abstract and mind-bending imagery, we designed a series of intricate mandalas, and animated them using repetition, symmetry and 3D visual mastery. Artfully crediting the film’s principals, the titles evolve from simple, beautiful design elements into a grand composition. Elegantly intertwined with Michael Giacchino’s inspiring score, the visual and musical intricacies resolve into a powerful, symbolic testament to the plot of “Doctor Strange” and its hero.

Per usual, we'll share the full piece once the Blu-ray comes out. Until then, head to your favorite theater to check out our work in this awesome film!

Category:
Featured Title Sequence Animation Visual Effects 3D
Length:
1:30
Commissioned by:

Marvel Studios

Captain America: Civil War

We’re excited to share our most recent collaboration with Marvel Studios… While the Avengers team may be falling apart, our partnership with the Marvel and the Russo brothers is growing stronger than ever, as this time we both created the main-on-end titles and handled more than 20 visual effects shots for "Captain America: Civil War." (Click here to see the VFX work!)

This was a particularly challenging project for us as it was one of our first endeavors into both photo real CG and feature film visual effects. Inspired by a pivotal scene in the film, our main-on-end titles explore a cracking and breaking concrete environment. Appearing immediately after the film's final scene fades to black, viewers see a debris-laden surface where the first titles are revealed, strongly lit from five angles with spotlights. In this initial frame, even the stones and other objects cast long, dramatic shadows. But in the subtlest of poignant design surprises, when the second title appears, notice that the shadows cast by the words have taken on a life of their own, assuming forms that are easily recognized by fans of Marvel and Captain America.

Category:
Featured Title Sequence Animation Visual Effects 3D
Length:
1:51
Commissioned by:

Marvel Studios

Sarofsky 2016 Montage

Category:
Featured Title Sequence Animation Visual Effects Live Action 3D
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Sarofsky 2015 Branding Montage

Category:
Featured Title Sequence Animation Visual Effects Live Action 3D

Captain America: Civil War - VFX

This was an interesting project for the Sarofsky team as it was one of our first endeavors into traditional feature film visual effects. It gave us the opportunity to do design and compositing work in a scene where our heroes receive a particularly sobering message from a familiar face!

At its core, the assignment was to brand the United Nations within the Marvel Universe. After we established the look and feel, we had to make sure the visuals both matched the narrative of the scene and supplied any additional information the directors were looking to convey.

After the design and animations were complete, we had to composite them into the plates that were supplied by Marvel. Enjoy!

Category:
Featured Visual Effects Animation
Length:
3:40
Commissioned by:

Marvel Studios

Animal Kingdom

We were thrilled when John Wells and Jonathan Lisco reached out to talk about their new series, Animal Kingdom. As we began discussions, they asked us to look beyond the surface of the show. It’s more than just a complicated family drama… And they described how the humor, the Oedipal complex underlying their relationships, the complexity of each of the individual characters and the tension, love and codependency they all share impacts all aspects of the characters’ lives.

In addition to focusing on the complexity of the show’s relationships, we were excited to hear that, like Shameless, they wanted to produce a 60 second sequence and for it to become an iconic representation of the series. So we came in to create the main title and Atticus Ross was enlisted to do the music. His track is a masterful representation of tone of the series and is a great contrast for our visuals.

As a result, the piece we created explores the indelibleness of the family’s relationships, using the tattooing process (which Ellen Barkin’s character undergoes on the show) as a metaphor. In between those tattooing scenes, we flash imagery that relates to the boys’ childhood and their transition to fully realized men. The resulting juxtaposition explores themes that you wouldn't expect to see in the same place, blurring the lines between childhood emotions, adult sexuality and endorphin-educing activities.

Category:
Featured Title Sequence Live Action
Length:
1:00
Commissioned by:

John Wells & Jonathan Lisco

Music
Atticus Ross

Ant-Man

We’re so thrilled to announce another exciting collaboration with the team at Marvel Studios… This time around, we developed and produced the main-on-end titles for Ant-Man, directed by the talented Peyton Reed.

One of our favorite aspects of the film was how they switched scale quite seamlessly. So we used that as the motivation behind our title treatment.

Once we developed the scale concept, we created a look that was totally new and unique in the Marvel Universe. We drew inspiration from the production design surrounding the Pym Particles, which are contained in a glowing, beautiful red liquid. Our solution allowed us to both connect visually to the film without feeling like just another scene in the movie and depict the macro and micro worlds in the same visual language.

Category:
Featured Title Sequence Animation Visual Effects 3D
Length:
2:00
Commissioned by:

Marvel Studios

Director
Peyton Reed

CenturyLink - "Endless Couch"

At first, when our friends at Arnold came to us with an idea to make an endless couch, we were quite skeptical. But after reading the scripts, we fell endlessly in love with the concept.

This was our first real dive in to a fully-animated, character-driven spot… And what a first it was. With over 50 characters in one spot alone, there was no relaxing on this couch. Using some inverse kinematics scripts in After Effects, we were able to create some great lifelike movements.

By the time this job had to ship out, we were wishing it was endless… Who doesn’t love animating robots, zombies, and bigfoot all day?

Category:
Featured Animation
Length:
1:00
Commissioned by:

CenturyLink

CenturyLink - "How Tos"

Arnold Worldwide came to us with several scripts for CenturyLink on how to get things done… Like how to choose your internet speed… Or how to contact the support desk.

While the spots are meant to be informational, they are also hilarious. Before we tell you how to get things done, we show you how NOT to get them done.

This job was perfect for us. Not only do we love telling stories, but we love telling funny stories even more. Even though we had some specific characters to create, their environments and personalities were up to us to decide… Which gave us an endless opportunity to add in little Easter eggs throughout the spots. More importantly, it also gave us the chance to finally catch up on our squirrel animations. Enjoy!

Category:
Featured Animation
Length:
1:00
Commissioned by:

CenturyLink

CenturyLink - Preroll

When we received the scripts from Arnold for three preroll spots for CenturyLink, all we could say was “Yeah! A dinosaur!“ And not just any dinosaur… “A T-REX!”

While not all three spots showcase Terri the T-Rex, they are all hilarious in their own right. Whether it’s a crowd of people closely following your every move or hanging out watching TV with your dog on a cardboard couch, these spots are fun to watch… And were even more fun to make. If you don’t believe us, check out our behind the scenes on the project here…!

Category:
Featured Animation
Length:
:15
Commissioned by:

CenturyLink

NEW CapitalOne GM BuyPower Card

MRM / McCann Detroit came to us with another fun live action spot! This one features a couple racking up CapitalOne points to help them save money toward purchasing a new GM car. To highlight their journey and emphasize their savings, we developed a new flipping technique. That technique allowed us to maximize our live action setups and tell more of the story in a shorter period of time.

The result is a fun spot that not only shows off the perks of shopping with GM’s BuyPower Card… It also shows how effortless and seamlessly a credit card can fit into your life.

In addition to the live action production, which was directed by Erin, we at Sarofsky handled editorial, graphics and finishing. This is a terrific example where the director having a heavy hand in the animation and finishing can both streamline the process and maintain its creative vision from beginning to end.

Category:
Featured Live Action Animation
Length:
:60
Commissioned by:

GM & CapitalOne

Absolut Electrik

Sid Lee asked us to develop a look for and produce a set of 10-second commercials that showcase Absolut’s limited edition Electrik packaging. As we all know Absolut has a very iconic bottle that is always featured in their campaigns and these spots are no different. These spots highlight the Electrik blue and silver packaging.

We took advantage of every frame of the ten seconds by creating a narrative that builds suspense, has tons of drama and ultimately takes us to a stunning bottle shot. #turntonightelectrik

Category:
Featured 3D Animation Visual Effects
Length:
:10
Commissioned by:

Absolut

Agency
Sid Lee
Audio Mix Production Company
Barking Owl

OFFF Mexico 2015

Entitled "One Fabulous Fucking Filter," the 2-minute animated piece is a hypnotizing visual encyclopedia of styles and treatments involving virtually every production approach. The title both pokes fun at the filterization of our beloved medium and also inspires us with a loving look back at some iconic styles that came before us.

Erin Sarofsky and Duarte Elvas had the privilege of presenting and speaking about these titles at the OFFF Mexico 2015 conference. It was a true honor to be invited and to participate!

The masterful custom score is courtesy of Paul Riggio of Groove Guild.

Category:
Featured Title Sequence Animation Visual Effects Live Action 3D
Length:
2:00
Music & Sound Design
Groove Guild

CapitalOne GM BuyPower Card

McCann Detroit came to us with a fun, live action spot that features a young couple racking up CapitalOne points to help them save money toward purchasing a new GM car. Along their journey, we incorporate social media inspired graphics to highlight both their personalities and their purchases. The result is a lighthearted spot that shows off the perks of shopping with GM’s BuyPower card.

It’s a rare thing to have two Fortune 500 companies to please with one spot… Luckily, both sets of clients were a delight to work with and the process was smooth. In addition to the live action production, we at Sarofsky handled editorial, graphics and finishing... Soup to nuts!

Category:
Featured Live Action Animation Visual Effects
Length:
:30
Commissioned by:

GM & CapitalOne

Agency
McCann Detroit

Guardians of the Galaxy

Continuing our relationship with Marvel Studios, we just wrapped some title work for Guardians of the Galaxy. We were excited not only to work with the Marvel team again, but also to meet and collaborate with James Gunn, a talented director whose work we all appreciate and admire.

Having just set up the studio for stereoscopic 4K to accommodate Captain America: The Winter Soldier, we were excited to jump back into the technological deep end on this project.

From the pure design side, we were especially excited to create a custom typeface for this job… Something that is rarely done these days and a total treat to have the opportunity to do.

We hope everyone has the opportunity to see this film! You won’t regret it… It is truly a great movie!

Category:
Featured Title Sequence Animation 3D
Length:
5:08
Commissioned by:

Marvel Studios

Director
James Gunn

Wrigley 5 Gum

Energy BBDO enlisted us to concept and produce a robust graphics package for their new Wrigley 5 Gum campaign. Once the look was set, we created a flexible graphics package that includes a cool open, glitchy countdown elements and an energetic end tag (which features an all CG pack shot).

The graphics package was crafted in a way that all the individual elements could be integrated into any spot… Which was essential, because it was created to support a worldwide campaign. This meant our end treatment had to be delivered as a kit to accommodate countless varieties of languages and gum packages. Now everyone everywhere can Face #Your5!

Category:
Featured 3D Animation Visual Effects
Length:
:10
Commissioned by:

Wrigley

Agency
Energy BBDO

Budweiser

We’re big fans of beer here at Sarofsky, so we were excited when Anomaly approached us for the title design work on one of Budweiser’s latest spots… And we were even more excited when we found out it would be premiering during the Super Bowl! Working with the agency and the talented folks at Union Editorial, we established a type treatment that helps carry the narrative and deliver the visual impact of this bold spot.

Be sure to check out this awesome piece! #PumpkinPeachAle

Category:
Featured Visual Effects Animation
Length:
1:01
Commissioned by:

Budweiser

Agency
Anomaly
Finishing
The Mill New York
Editorial
Union

mike's hard lemonade

We were very excited when Chicago agency TRISECT came to us with a unique take on how to tell the story of the mike’s hard lemonade brand.

With a simple illustration style (that is still jam packed with character!) we created a seamless piece, without ever moving the actual product. To accomplish this, we staged a shoot in our very own studio and then had a full team of 2D and 3D animators and illustrator work together to bring all the sky divers, lemon pickers, moped riders and aliens to life. Check out the spot and try to find all the hidden Easter eggs!

Category:
Featured 3D Animation Live Action
Length:
1:03
Commissioned by:

mike's hard lemonade

Agency
TRISECT

The Road to Berlin

We are proud to share the newest commercial spot we produced for Peter Mayer Advertising… “The Road to Berlin” invites viewers to visit the new exhibit at the National World War II Museum in New Orleans.

When we first heard from our friends at PM, we were very excited to work on such an interesting and meaningful project… And when we found out we’d have access to the museum’s WWII archives, we were even more thrilled!

We used a combination of their archival footage and an animated map we created to depict the paths taken by U.S. and Allied forces from around the world toward Germany… Literally, the road to Berlin. With regards to this project, Erin said it best: “We all are hoping that our work, portrayed in a beautiful, compelling way, drives people who wouldn't have already known about the exhibit to go out and see it.”

Category:
Featured 3D Animation Visual Effects
Length:
:30
Agency
Peter Mayer Advertising

Captain America: The Winter Soldier

Since way back in 2009, we've worked on a few projects with two of our favorite people, directors Joe & Anthony Russo. So when we found out we'd have the opportunity to pitch on their latest project, Captain America: The Winter Soldier, we were absolutely thrilled. Many months later we are excited to finally share the results.

Art of the Title did a very comprehensive case study. Check it out here!

Category:
Featured Title Sequence Animation Visual Effects 3D
Length:
2:00
Commissioned by:

Marvel Studios

Directors
Joe & Anthony Russo

Marry Me

Everyone here at Sarofsky is excited to share the main title sequence we created for NBC's newest series, "Marry Me.” We are especially thrilled that we got to collaborate with series creator David Caspe again, who we worked with on “Happy Endings.”

During production, Nina Metz of the Chicago Tribune came along for the ride and wrote up a great behind the scenes look into creating these main titles. Read the extensive look into the creative process here.

You can catch "Marry Me" on Tuesday nights on NBC… Check it out!

Category:
Featured Title Sequence Animation
Length:
:28
Commissioned by:

NBC

Community

We are proud to share our main title for "Community." After some discussion and development, we landed on the cootie catcher as the perfect device to take us through the credits. The cootie catcher is inherently amateurish, nostalgic, rich with texture and totally playful... All of which speak to the show and its characters... And it provided the perfect paper canvas to display credits. We executed this entirely in 3D and composited the cootie catcher into the actual library where the majority of the show takes place.

Category:
Featured Title Sequence Animation Visual Effects Live Action 3D
Length:
:30
Commissioned by:

NBC, Dan Harmon & Russo Brothers

Director
Erin Sarofsky

Vixen Vodka

This isn’t your average vodka. Vixen Vodka is not only delicious, but it has a point of view. It’s sexy, it’s empowering and it has a unique voice. With this series of 15 second spots for Vixen Vodka, we wanted to feature the product, while at the same time show off just how provocative and compelling the brand is.

The creative was crafted so that the spots could run as pre-roll, broadcast and in bars and clubs. This means they would need to work with or without sound. And because this is a part of the launch of the brand, it had to immediately create product recognition.

Try Vixen Vodka… Because no great story ever started over a salad.

Category:
Featured 3D Animation Visual Effects
Length:
:15
Commissioned by:

Vixen Vodka

Music
So Loud Music

The Divide

The creators of The Divide approached us with an interesting challenge for a title sequence… How do we communicate the idea of a post-racial America in an untraditional way?

The series, set in Philadelphia, dives heavily into the gray areas of our justice system, where there is no clear picture who is good and who is evil, whether they are prison inmates or respected politicians.

A wonderful city rooted deeply in our country's history, Philadelphia inspired us immediately. The split between classes is still very evident in the city, and we attempted to capture that division in our titles. By shooting into broken mirrors, we created interesting abstractions and reflections and constructed scenes with an ever-present complexity and fractured nature.

Perhaps that was an ominous way of producing the job, because just before delivery, the network killed the whole direction.

Every aspect of the production process, from concept to completion, culminated in a beautiful main title. Even though the sequence has not aired, we are still very proud of the final result.

Category:
Featured Title Sequence Live Action Visual Effects Animation
Length:
:25
Director
Erin Sarofsky
Director of Photography
Steven Piet
Editor
Josh Bodnar
Music
So Loud Music & Groove Guild
Composers
Jon Notar & Premo Cash

Matador

We’ve got a few big Robert Rodriquez fans here at Sarofsky, so you can imagine our excitement when we got the call to pitch main titles for Matador, El Rey Network’s newest series.

The series follows Tony Bravo, a DEA agent who is recruited by the CIA to go undercover as a Los Angeles Riot pro soccer player. In the sequence, we used those themes to fuel our design… Which uses fire to transition throughout the sequence, consuming each title as we go.

Pulling from the series’ setting of Los Angeles, the style of the typography we used is reminiscent of Mexican/Chicano advertising painted on the sides of buildings. Our treatment, however, took that style and treated it with a unique texture: years of sun fading the type.

Category:
Featured Title Sequence Animation Visual Effects
Length:
:15

Michelob

The team at Palm+Havas came to us to help define a direction for their liquid and graphics in their latest round of Michelob spots. From there, we collaborated with the talented people at ImageryLabs, whose bleeding edge technology captured this amazing footage. We could not have worked with a stronger partner.

When the spots were finished, we were sad that most of the amazing liquid footage hit the cutting room floor. So we teamed up with our favorite editor, Josh Bodnar, and resurrected our amazing work. Then we heated up our Smoke and got these liquid-oriented spots all finished.

Bottoms up!

Category:
Featured 3D Live Action Visual Effects Animation
Length:
:15
Live Action Production
ImageryLab
Editor
Josh Bodnar

Capital One Venture

DDB had a series of eight funny scripts that required a certain dry sensibility for the animation treatment. Right away, it was clear to us that the stories needed to be punctuated with the graphics in order to pull off the misdirect up front.

After a couple of rounds of animation tests (and a few rounds of the World Cup), we finally hit the sweet spot. We delivered a set of spots that really drive home the benefit of the Capital One Venture card with a simple, relatable message… What’s in your wallet?!

And a special congrats to Germany… Thanks for the entertainment throughout this job!

Category:
Featured Animation
Length:
:15
Audio Mix Production Company
Groove Guild

Tic Tac

Noise Vancouver came to us to create this fun commercial for Tic Tac Canada. They started off with a screenplay and the idea of a world made entirely of Tic Tacs… And that’s where we took off running.

We created a surreal environment where the Tic Tacs take us on an exciting journey… Literally transforming from one object to another right before our eyes. The world itself also takes on characteristics of the flavor… Cool, minty and fresh, which was a great direction for us to develop a visual style around.

For music, we teamed up with our friends at So Loud Music to create an upbeat track that emphasizes both the refreshing flavor and "Pop Open Fun" tagline.

Category:
Featured 3D Animation Visual Effects
Length:
:20
Commissioned by:

Noise Vancouver

Music
So Loud Music

Girl Rising

Last year, Oscar nominated filmmaker Richard Robbins came to Erin to discuss his latest documentary, Girl Rising.

This film journeys around the globe to witness the strength of the human spirit and the power of education to change a girl - and the world. Girl Rising consists of nine different girls' stories of how education factored into their life circumstances. Each girl was paired with a female writer from her own country, and then her story was filmed and narrated. Meryl Streep, Anne Hathaway, Selena Gomez and other acclaimed actors contribute voice performances to the film, which also features original music from Academy Award winner Rachel Portman and Grammy Award winner Lorne Balfe.

Robbins’ approach to the film created a unique challenge: how do we create an open and interstitials that add a depth of knowledge and global context, as well as maintain the flow of the movie? That's where Sarofsky helped. After lengthy discussions and numerous script revisions, we developed a series of scenarios that feature a group of girls, who present important statistical information in both a playful and filmic way. Combining our visuals, Robbins’ writing and Liam Neeson’s voiceover made for not only a beautiful piece, but also an effective way to weave the different stories together.

In the end, we are proud to be a part of a project that delivers a simple, critical truth: Educate Girls and you will Change the World.

Category:
Featured Title Sequence Animation Visual Effects Live Action 3D
Length:
2:26
Commissioned by:

Richard Robbins

Director
Erin Sarofsky
Director of Photography
Steven Piet

Verizon FIOS - Claims

Over the past couple of years, our relationship with MRM Worldwide has continued to grow. With this exploratory project, we were given the creative freedom to develop something unique for the Verizon FiOS brand.

Category:
3D Animation Visual Effects
Length:
1:03
Commissioned by:

MRM Worldwide

Director
Erin Sarofsky

Brooklyn Nine-Nine

At Sarofsky, we are huge fans of writers Dan Goor & Michael Shur… So when they called us to discuss a main title for their latest project, we were instantly excited.

Once we talked about the premise and tone of Brooklyn Nine-Nine, it became clear that they needed a main title that harkened back to seventies’ cops shows, but that also took into consideration the satiric tone of the series. The editorial style, contemporary graphic look and juxtaposition to music make for a sequence that works perfectly in the overall context of the series… Making it more than just a throwback.

Category:
Featured Title Sequence Animation
Length:
:22
Commissioned by:

Dan Goor & Michael Shur

Smirnoff

The team at JWT came to us to incorporate branding and typography into their most recent Smirnoff commercials. We started off with Smirnoff's font, Trade Gothic Condense Bold, then altered it so it would fit seamlessly into their spots. The solution we came up with is a reflection of the neon elements that run throughout the commercial. We then tracked the new typeface into the environment. What we produced included a subtle animation technique and a unique typographical treatment, creating a beautiful super in both English and French.

Category:
Visual Effects Animation
Length:
3:12
Commissioned by:

JWT, NY

Michelob Ultra

We were excited when the team at Palm+Havas asked us to contribute to this spot. We were specifically asked to work on the end tag and graphics and to supervise the liquid shoot that the talented team at Imagery Labs put together. We were thrilled with how the spot came together… The liquid looks amazing, the graphics are modern and minimal and the end tag is a classic!

Category:
Live Action Animation Visual Effects
Length:
:15
Commissioned by:

Palm+Havas

Shameless

John Wells Productions came to us looking for a main title sequence that captures the essence of their series “Shameless.” Our solution features all the characters in a way that is both distinctly humorous and slightly voyeuristic. The success of the main title as a portrait of the Gallagher family hinges on its unique location. The bathroom as the setting allows the viewer to connect with the family on a very human level, while at the same time it communicates their circumstances, closeness and innate humor.

Category:
Featured Title Sequence Visual Effects Live Action
Length:
1:09
Commissioned by:

John Wells Productions

Director
Erin Sarofsky
Director of Photography
Adam Santelli

Verizon Whole Home Ecosystem

MRM and Verizon came to us to create an all-graphic video to communicate how their latest technology updates the entire family's lifestyle. Whole Home was born from that… And functions as both a sales tool and a bit of a tutorial for how best to optimize the setup.

We are really proud of how the graphics and animation flow in an interesting, fun way... And how the overall look and feel complements the Verizon brand.

Category:
3D Animation Visual Effects
Length:
2:39
Commissioned by:

MRM Worldwide

The Killing

AMC and Fuse Entertainment came to us looking for an opening title sequence for their newest series, The Killing. In our sequence, we introduce The Killing by taking a journey through eerie, wet Seattle from the perspective the main character, Sarah Linden. As she drives from the city to Discovery Park, multiple environments are seen through the foggy, rain saturated windows of her car. However, throughout the drive, we also cut to erratic and fast moving images of a dead body. We introduce the setting of the show, while at the same time, we witness the inner workings of Sarah's mind.

Category:
Featured Title Sequence Animation Visual Effects Live Action
Length:
:30
Commissioned by:

AMC & Fuse Entertainment

Director
Erin Sarofsky
Director of Photography
Michael Ozier
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The Nate Berkus Show

Some amazingly talented people at Harpo Creative Works asked us to help create the graphics package for The Nate Berkus Show. We started by creating a fully dimensional logo in 3D. This logo consists of lacquer textured typography encased in a glass box with wallpaper matching The Nate Berkus Show set lining the back panel. From there, we developed custom, photo-real 3D backgrounds that placed Nate's name in real world scenes. Then, we shot hundreds (yes, hundreds) of macro still-life images to use as backplates for bumpers, info graphics and on set graphics.

Category:
3D Animation Visual Effects Live Action
Commissioned by:

Harpo Creative Works

Director
Erin Sarofsky
Director of Photography
Steven Piet
Special thank you
to our friends at Jayson Home & Garden

CenturyLink - Horizons

For this great project, we had to deliver dozens of spots that would show off all of CenturyLink's latest services and offers. We created a modular graphical system so that the offers could be easily swappable… While still maintaining the strong CenturyLink brand.

Category:
3D Animation
Length:
:30
Commissioned by:

Peter Mayer

The Playboy Club

The Playboy Club show creator Chad Hodge came to us to create the main title for this awesome series. Our goal was to create a sequence that would capture the retro, 1960s vibe of the show, but would also maintain a modern, contemporary style… The solution uses a stark black and white foundation as the color palette, which allows the Bunny outfits to pop. We produced a live action shoot of the show’s main characters: Eddie Cibrian, Amber Heard and Laura Benanti, as well as three additional Bunnies.

Category:
Title Sequence Visual Effects Live Action
Length:
:30
Commissioned by:

Chad Hodge & NBC

Director
Erin Sarofsky
Director of Photography
Steven Piet

Men at Work

The team behind Men at Work, the newest comedy on TBS, came to us for a fun main title for their series… Our concept takes us through a series of photographs featuring the history of traditional working men... Construction workers, lumberjacks, mechanics, etc. We end on the stars of the show: four somewhat metrosexual guys who work for a magazine… Today’s version of "men at work."

Category:
Title Sequence Animation Live Action
Length:
:21
Commissioned by:

TBS

Director
Erin Sarofsky

Animal Practice

Our friends, the Russo Brothers, recently reached out to us to create a main title for the NBC's new comedy, Animal Practice. Our solution features treated photographs of a variety of animals... Including a few stars from the Sarofsky office.

Category:
Title Sequence Animation Live Action 3D
Length:
:14
Commissioned by:

NBC

Director
Erin Sarofsky
Director of Photography
Steven Piet
Add to Reel
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AMC: War Heroes Weekend

AMC came to us to create a promotional package for their War Heroes Weekend, a movie marathon that spanned Memorial Day weekend. We started off by creating a concept that incorporated the different branches of the military. From there, we developed a design armature that housed imagery relating to those different branches. We created all the graphics from scratch… Everything from the logo and the bumpers to the film opens, lower thirds, snipes, bugs, etc. We also produced a live action shoot that included both active and retired United States military personnel. Those live action portraits were used in all the elements we created.

Category:
Live Action Animation
Length:
:44
Commissioned by:

AMC

Director
Erin Sarofsky
Director of Photography
Steven Piet

Motorola

The team at Ogilvy & Mather came to us looking for a treatment that would feature three bold new Motorola phones, as well as communicate the various attributes that MOTOBLUR has to offer. We filmed the hand model using the phones to make sure the user interactions felt natural. We then replaced the phones with their CG equivalents to create all the flips, turns and other phone movements and composited in the various screen operations.

Category:
3D Animation Visual Effects Live Action
Length:
:30
Commissioned by:

Ogilvy & Mather

Director
Erin Sarofsky
Director of Photography
Martin Ahlgren

GM - Capital One Card

We were excited to work with our long time friends at McCann Detroit on this new series of five spots that feature two clients: GM and Capital One. Sarofsky was tasked with creating a seamless transition out of the footage, using the credit card as a visual device… Then getting the viewer into a straightforward end layout that features the card and a handful of other information. Our role included everything from on set VFX supervision to finishing… But we are especially proud of how smooth and simple it all looks!

Category:
Featured Visual Effects Animation
Length:
:15
Commissioned by:

MRM Detroit

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Whitney

After falling in love with our main title sequence for Happy Endings, Executive Producer Betsy Thomas came to us for a title card for her new NBC series, Whitney. In developing the title card, we started by designing several options for the Whitney team to choose from… Once we narrowed it down to the “Piggy Back” option, we produced a live action shoot of Whitney and Chris… Then edited them to create the perfect sequence to introduce the series.

Category:
Length:
:07
Commissioned by:

Whitney Cummings, Betsy Thomas & NBC

Director
Erin Sarofsky
Director of Photography
Brian Garbellini

CenturyLink - "Yep"

This year started out with a fun, live action project from Peter Mayer Advertising: CenturyLink - "Yep." Erin Sarofsky directed the live action shoot for this quirky dialogue spot, where we were able to add a bit of humor to the script. We then created and integrated 3D elements in post production, as well as edited and finished the final pieces.

Category:
3D Visual Effects
Length:
:30
Commissioned by:

Peter Mayer Advertising

Director
Erin Sarofsky
Director of Photography
Steven Piet
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Happy Endings

The Russo Brothers and creator David Caspe asked us to create a short main title for their latest endeavor: Happy Endings. Our solution captures the fun spirit of the show, while simultaneously interjecting bits of Chicago scenery. We shot the entire sequence with stills in different locations throughout the city, including several shots from our own backyard in the West Loop. We then edited them together to create a constant stream of "happy"s.

Category:
Title Sequence Animation Visual Effects Live Action
Length:
:09
Commissioned by:

ABC

Director
Erin Sarofsky
Photographer
Steven Piet
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Necessary Roughness

USA Network came to us looking for a fun and edgy main title for their series, Necessary Roughness. The title sequence we created captures the vibe of the show, both literally and symbolically. We focus on a football, as it flies gracefully through Dani’s flawlessly manicured home. This juxtaposition creates a visual tension that is mimicked throughout the series. At the end of the sequence, the ball crashes into a series of objects and comes to a rest at Dani’s feet… Creating a perfect metaphor for the series.

Category:
Title Sequence Live Action 3D
Commissioned by:

USA Network & Sony Pictures TV

Director
Erin Sarofsky
Director of Photography
Steven Piet
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Superman/Batman: Public Enemies

We created the feature main title for the new animated movie “Superman/Batman: Public Enemies” for Warner Video and DC Animation that tips the hat to Saul Bass. The project is a 2:17 long animated piece that captures the spirit of classic 1960’s film titles. Bold and slightly abstract, the animated twists and turns are geometric references to the power of comic heroes as pop culture icons and a playful lead-in for the graphic novel-style drama to unfold.

Category:
Title Sequence Animation 3D
Length:
2:17
Commissioned by:

Warner Brothers Animation

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Batman: Under the Red Hood

We were delighted to have Warner Brothers Animation ask us to produce another main title for their latest Batman film. This movie explores some gritty and sinister themes and is set in the gloomy streets of Gotham City. We created an opening that embellished these ideas by employing dark, graphical compositions that took advantage of textural elements like rain and fog. We created a minimal palette with blacks, grays and blues, then used the iconic Batman yellow as an accent color.

Category:
Title Sequence Animation 3D
Length:
2:03
Commissioned by:

Warner Brothers Animation

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Louisiana Tourism

Our friends at Peter Mayer came to us to do some simple, sophisticated typography on their latest round of Louisiana Tourism spots.

Category:
Animation
Length:
:30
Commissioned by:

Peter Mayer Advertising

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CenturyLink - We're Ready

Our friends at Peter Mayer came to us to edit, create graphics and finish this charming CenturyLink commercial. The spot has already proved to be a successful branding tool and has even driven record sales.

Category:
Animation
Length:
:60
Commissioned by:

Peter Mayer Advertising

Rotary International

We created a commercial for Rotary International that works with the rest of their new campaign. A campaign that uses a puzzle and its individual pieces as a metaphor for what an individual person can do in the world. To produce this, we created all the elements in 3D and composited it together to create a lovely, cohesive look that acts as a compliment to the rest of the materials in their new campaign.

Category:
3D Animation Visual Effects
Length:
:30
Commissioned by:

Romani Brothers, Chicago

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Verizon Perks

We created this commercial for Verizon Perks out of MRM Worldwide. For this spot, we created charming animation techniques and graphical icons (both 2D and 3D), as well as some playful typography. In addition to all the graphics, we also produced a live action shoot of the food elements. This commercial introduces the newest feature of the Verizon network in a fun and visually appealing way, while keeping in line with their current overall style.

Category:
3D Animation
Length:
:30
Commissioned by:

MRM Worldwide

Director
Erin Sarofsky
Director of Photography
Steven Piet
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Coke iPhone App

We teamed up with one of the most up and coming interactive companies (welikesmall) and one of the most talented agencies out there (Weiden + Kennedy) to create this iPhone application for Coca-Cola. The concept is simple, the Coke bottle is a visual take on the traditional magic 8-ball. All you have to do is shake the bottle, pop the cap and watch one of the answers reveal itself as the liquid washes the screen.

Category:
3D Animation Visual Effects
Length:
:25
Commissioned by:

Wieden + Kennedy, Amsterdam

Interactive
welikesmall, Salt Lake City
Sound Design
Joel Corelitz, Waveplant
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Turner Pest Control

Our friends at Skylab-B asked us to come up with a solution that transforms the witty one-liner billboard advertisements of Turner Pest Control into a series of six 15 second commercials. We created a computer-generated world that centers around large 3D typography. The world has a lot of dimension, but maintains a strong graphical look. We bring the viewer through the copy in a way that adds to the comedic effect and also ensures legibility. All of the commercials have the same color palette and overall design approach, which continues to solidify Turner's strong brand.

Category:
3D Animation Visual Effects
Length:
:15
Commissioned by:

Skylab-B

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General Motors

Originally, we developed this look and concept for GM's President's Day Event spots... We continued down this same path for their July 4th Sales Event. To evolve the piece, we developed a different graphic armature for the supers and created a few new animations for the backgrounds. To produce the look, we created a series of fully animated backgrounds to be projected onto a 120x60 foot scrim behind the cars. In addition to main projections, we created a bunch of other elements that were projected onto the cars themselves. Once in post, we developed and produced all the graphics elements.

Category:
Visual Effects Animation
Length:
:30
Commissioned by:

McCann Erickson, Detroit

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