This isn’t your average vodka. Vixen Vodka is not only delicious, but it has a point of view. It’s sexy, it’s empowering and it has a unique voice. With this series of 15 second spots for Vixen Vodka, we wanted to feature the product, while at the same time show off just how provocative and compelling the brand is.

The creative was crafted so that the spots could run as pre-roll, broadcast and in bars and clubs. This means they would need to work with or without sound. And because this is a part of the launch of the brand, it had to immediately create product recognition.

Try Vixen Vodka… Because no great story ever started over a salad.