Our friends at Agency Pure had a unique problem for us to solve… How do you show off all the healthy ingredients Smoothie King has to offer in a fun, engaging way?

We developed a psychedelic illustration style which we then rebuilt in 3D. We chose to do this in order to animate in a truly visceral way. The motion mimics the blending process and literally sucks the viewer in by having the fruit burst to life then swirling backwards into the cup.