MRM came to us looking for a dynamic, fun video that depicts how they maximize their relationships to produce great work. The video was for internal use only and served as a tool to unify and communicate MRM’s vision throughout the ranks… From the executives and staff to their clients and future clients.

The animation and illustration style purposefully have that organic feel, as we wanted to truly represent the craftsmen and women behind the company. And at the same time, we felt that MRM’s underlying message of individual relationships needed to be present in the animation itself.

In the end, we created a tactile, clever piece that highlights how MRM uses their natural relationships to create connections with their audiences. The result is an ownable illustration style that is executed in a fluid, seamless way. (It’s also littered with clever animated moments… Something that keeps people surprised and delighted throughout the entire piece!)