The team at Palm+Havas came to us to help define a direction for their liquid and graphics in their latest round of Michelob spots. From there, we collaborated with the talented people at ImageryLabs, whose bleeding edge technology captured this amazing footage. We could not have worked with a stronger partner.

When the spots were finished, we were sad that most of the amazing liquid footage hit the cutting room floor. So we teamed up with our favorite editor, Josh Bodnar, and resurrected our amazing work. Then we heated up our Smoke and got these liquid-oriented spots all finished.

Bottoms up!