Ogilvy Chicago came to us requesting we inject some typographic magic into their latest round of Corona Light commercials. As you can see, our animation added an extra layer of personality and humor to the spots. It didn’t take much either… Just a well-composed, bold font sliding into place to either mimic the action or punctuate it. Even though the type is pretty in your face, it’s still very simple, reminding us that less is always more.