McCann Detroit came to us with a fun, live action spot that features a young couple racking up CapitalOne points to help them save money toward purchasing a new GM car. Along their journey, we incorporate social media inspired graphics to highlight both their personalities and their purchases. The result is a lighthearted spot that shows off the perks of shopping with GM’s BuyPower card.

It’s a rare thing to have two Fortune 500 companies to please with one spot… Luckily, both sets of clients were a delight to work with and the process was smooth. In addition to the live action production, we at Sarofsky handled editorial, graphics and finishing… Soup to nuts!