MRM / McCann Detroit came to us with another fun live action spot! This one features a couple racking up CapitalOne points to help them save money toward purchasing a new GM car. To highlight their journey and emphasize their savings, we developed a new flipping technique. That technique allowed us to maximize our live action setups and tell more of the story in a shorter period of time.

The result is a fun spot that not only shows off the perks of shopping with GM’s BuyPower Card… It also shows how effortless and seamlessly a credit card can fit into your life.

In addition to the live action production, which was directed by Erin, we at Sarofsky handled editorial, graphics and finishing. This is a terrific example where the director having a heavy hand in the animation and finishing can both streamline the process and maintain its creative vision from beginning to end.

Scroll to view the original spot as well as our :15 and :30 cut downs.