Sid Lee asked us to develop a look for and produce a set of 10-second commercials that showcase Absolut’s limited edition Electrik packaging. As we all know Absolut has a very iconic bottle that is always featured in their campaigns and these spots are no different. These spots highlight the Electrik blue and silver packaging.

We took advantage of every frame of the ten seconds by creating a narrative that builds suspense, has tons of drama and ultimately takes us to a stunning bottle shot. #turntonightelectrik